Sustainable Heritage Tourism in Africa: A Property Economics Viewpoint

Prof V Ghyoot
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The philosophical basis for this study is that heritage tourism projects have to pay their own way. The paper therefore explores the feasibility of such projects as the key determinant of sustainability. A model for feasibility of heritage tourism projects is proposed and discussed. The four elements in the model are characteristics of the cultural legacy, stakeholder concerns, the tourism market and the proposed project. These four elements must be balanced if the project is to be sustainable.

The feasibility model is applied to the following four heritage tourism projects:

- Experiencing San culture in South Africa
- Experiencing Masai culture in Kenya and Tanzania
- The Cradle of Humankind World Heritage Site (COH WHS) in South Africa
- South Africa's struggle: From the Voortrekker Monument to the Apartheid Museum

These four projects range in success from the totally unmanaged San project, the partly managed Masai project, the startup COH WHS and the very successful Struggle projects. The financial dimensions of these four projects are explored and conclusions on sustainability of heritage tourism projects are drawn.

Keywords: heritage tourism, feasibility, Africa, San, Masai, Cradle of Humankind Word Heritage Site, Apartheid Museum
Stream: Cultural Sustainability
Presentation Type: Paper Presentation in English
Paper: Sustainable Heritage Tourism in Southern Africa

Prof V Ghyoot

Professor of Real Estate, Department of Business Management, University of South Africa
South Africa

Valmond Ghyoot has a doctorate in Business Management, focusing on Real Estate Feasibility Analysis, a masters focusing on Project Management and degrees in Building Construction and in Business and Operations Management. He is a property consultant with more than twenty years consulting experience in the business and property industries. He is a registered professional valuer and appraiser. Prof Ghyoot teaches real estate at the University of South Africa and has been external examiner for the property courses at nine universities, locally and abroad. His current consulting focus is on the optimal use of property in business, project feasibility and investment modelling.

Ref: S06P0090