Sustainable Heritage Tourism in Africa: A Property Economics Viewpoint
The philosophical basis for this study is that heritage tourism projects have to pay their own way. The paper therefore explores the feasibility of such projects as the key determinant of sustainability. A model for feasibility of heritage tourism projects is proposed and discussed. The four elements in the model are characteristics of the cultural legacy, stakeholder concerns, the tourism market and the proposed project. These four elements must be balanced if the project is to be sustainable.
The feasibility model is applied to the following four heritage tourism projects:
- Experiencing San culture in South Africa
- Experiencing Masai culture in Kenya and Tanzania
- The Cradle of Humankind World Heritage Site (COH WHS) in South Africa
- South Africa's struggle: From the Voortrekker Monument to the Apartheid Museum
These four projects range in success from the totally unmanaged San project, the partly managed Masai project, the startup COH WHS and the very successful Struggle projects. The financial dimensions of these four projects are explored and conclusions on sustainability of heritage tourism projects are drawn.
Keywords: heritage tourism, feasibility, Africa, San, Masai, Cradle of Humankind Word Heritage Site, Apartheid Museum
Prof V Ghyoot
Professor of Real Estate, Department of Business Management, University of South Africa