Monsanto Inc. and the GMO Revolution
As knowledge-based organizations begin to flourish in a broad range of markets, the mechanisms by which some achieve success and others fail are worthy of investigation. One of the most productive and adaptive knowledge based organizations today is Monsanto Inc. Through its use of patent law and relentless marketing of genetically modified organisms it has created enormous return for shareholders and created market dominance for itself. In doing so, Monsanto has revolutionized agricultural production and furthered the principles of McDonaldization by changing traditional agricultural arrangements in ways that strengthen its position and protect its technology. Essential to knowledge-based organizational success, patent law enforcement is perhaps best illustrated by the practices of Monsanto Inc, more than any other company in the world. This paper explores the implications of Monsanto’s knowledge management activities in the global food market.
Keywords: Genetically modified organisms, GMO, Monsanto, Agricultural biotechnology, McDonaldization, Globalization, Knowledge management, Knowledge economy
Lecturer in Medical Sociology, Department of Sociology, University of Hawaii Manoa