Community Readiness: A Model for Sustainable, Efficient Community Change

Dr. Ruth Edwards,
John Briggs
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The Community Readiness Model was developed to assist researchers, practitioners and lay persons by having a methodology for efficiently assessing the readiness of a community to accept innovation, mobilize to meet community social or environmental challenges and/or to change practices which are not beneficial to individuals and the community. Assessment along a nine stage readiness continuum is simple, using responses from key stakeholders to questions addressing six dimensions: Existing Community Efforts, Knowledge of the Efforts, Knowledge of the Issue, Leadership, Community Climate and Community Resources. The process of involving the community in addressing local issues with local resources is fundamental within the model. The Community Readiness Model includes suggested generic strategies appropriate for each level of readiness that can be interpreted and implemented within the unique culture of the target community, be it a town or village, an organization, a service delivery system or any other such identifiable entity. The model transfers easily from one issue to another and each application builds capacity to more efficiently and effectively address local issues within a community. The Community Readiness Model has been utilized to address a wide variety of topics including transportation issues; environmental issues; health and safety issues such as HIV/AIDS testing and prevention, domestic violence reduction and prevention, and substance use prevention; policy development and implementation and a host of others in a range of organizations and communities from rural indigenous to industrialized cities. An overview of the model will be presented.

Keywords: Community readiness, Capacity building, Change model
Stream: Social Sustainability
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.

Dr. Ruth Edwards

Director, Tri-Ethnic Center for Prevention Research, Colorado State University

Dr. Edwards has a background in both business and academia. In addition to her position as Director of the Tri-Ethnic Center, she is a senior partner of FlashStone Research and Consulting. Dr. Edwards’ primary research interests are in prevention of social problems among rural and minority populations. She consults with communities on a variety of topics including utilization of social marketing principles in addressing local problems and in application of the Community Readiness Model. Dr. Edwards has conducted both basic and applied research for over 30 years and is a co-author of a number of widely-used research survey instruments as well as of the Community Readiness Model, a model for assessing readiness for and guiding community development. This model has had wide acceptance both in the US and abroad. Dr. Edwards has published extensively in peer-reviewed journals and lay publications.

John Briggs

Project Manager, Department of Public Works, City of Greeley, Colorado

Mr. Briggs is a registered professional civil engineer with over 30 years of experience managing projects ranging from roads and bridges, nuclear facilities, oil refineries and airports to community revitalization. He has worked in diverse cultural environments from urban to rural in the US, Indonesia and Egypt. Mr. Briggs is a veteran of military service, having served in Viet Nam. In addition to his position as a public works project manager, he is a consultant with FlashStone Research & Consulting on application of sound engineering principles in community development efforts.

Ref: S06P0386